Fractional Marketing and Growth Lead
Building products
that scale themselves.
I'm Dima (pronounced dee-mah, she/her). I build, scale and sell AI products. My work combines AI, product strategy, and open-source principles to turn ideas into self-sustaining growth engines. Also, I think in moving pictures.
- GTM Architect
- Product Growth Marketing
- Strategic Growth & Partnerships
- Open source contributor
- AI Product Marketing
Featured Work
Living Assets Inc.
Helping businesses discover and influence how they appear in AI search
Built and led product and growth strategy for an AI discovery platform helping media companies and publishers optimize their visibility across agentic search.
Veil by claai
Image protection from unauthorized AI training
Co-created a machine learning tool that perturbs images to prevent model scraping and training without consent.
Spectral: Credit Score for Web3
Decentralized credit scoring for transparent finance
Head of Product Marketing for an on-chain credit scoring protocol, owning positioning, messaging, launches and partnerships.
OwnID (Pre-exit)
Passwordless login powered by blockchain identity
Shaped messaging, GTM architecture and sales outreach strategy.
SAP Early Stage VC Fund
Corporate VC fund for underrepresented founders in B2B SaaS
Contributed to fund design, storytelling, and accelerator outreach, amplifying the voices of diverse founders.
Momstacles
An illustrated series about the struggles of millennial motherhood
Created a webcomic exploring parenthood, gender, and ambition through humor and narrative illustration.
Aviation Blockchain Challenge
Accelerator for SaaS solutions in aviation using blockchain
Co-led program design and venture selection for Lufthansa and SAP, supporting startups focused on blockchain-enabled transparency in aviation supply chains.
OSS GTM Playbook
My open-source guide to building go-to-market strategies for developer tools and open-source projects. Packed with frameworks, templates, and real-world examples.
Read the Playbook ↗Work With Me
I help ambitious AI and product-led companies connect product, story, and strategy to turn complex technology into market traction.
I thrive when
- The problem is undefined. I find signal in the noise and frame it clearly.
- Momentum matters. I ship fast, learn faster, and keep cycles tight.
- Autonomy is trusted. I don't need hand-holding, I need context and ownership.
- Clarity is the goal. I translate technical depth into messages people act on.
I've been most useful when
- Spinning out products from R&D into market-ready launches
- Building GTM strategies, pricing models, and positioning from scratch
- Leading product, brand, and ops in seed-to-Series B startups
- Crafting messaging and marketing narratives that help teams sell what they build
- Raising capital and communicating with investors and the world
How I Work
Creativity
I connect unexpected dots and rewrite the playbook when it stops working.
Speed
I move fast, but never at the expense of depth or detail.
Learning
Every cycle, win or miss, expands the next iteration.
Integrity
I value clarity, accountability, and doing what's right even when it's inconvenient.
If I have to do something more than twice, I automate it. If it can't be automated, I prototype it.
Thinking
Read on Substack ↗- How I turned a website into a knowledge graphA step-by-step guide to turn your website into a Knowledge Graph + llms.txt so AI models can read, reason, and answer with your truth.↗
- In a parallel universe...Rebuilding the internet into something AI agents can actually understand↗
- Honey, I broke the internetThe modern web looks great to humans and unreadable to machines. Here's how to make sure AI still knows you exist.↗
- Have you ever seen something so beautiful?The summer I turned knowledge graph-y.↗
- Literary dust bunnies...I keep telling myself: You need to read more books and fewer words.↗
- End of the world: revisitedDid my startup advice somehow age better than I did?↗
- You fail like a "girl".What post-startup failure looks like in practice.↗
- AI Knockoffs and Digital Déjà VuDoes AI development have to follow a tragedy of the commons script?↗
- We broke up.What I learned from my startup shutdown and grueling co-founder breakup.↗
- What Milan Fashion Week can teach us...But, really, who is protecting creators from the algorithms?↗
Let's build something
great together.
I build momentum for a living. Need some? You know where to find me.